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The entertainment industry has always been tremendously booming since inception in India There has been a penchant towards movies in majority of Indians since decades. However there has been an dramatic transition in which movies have been exhibited.  From theatres to dedicated single screen and halls with large capacity and finally today to large multiplexes, it is quite evident that the movie industry has been evolving since the last three decades and today is a integral part of every person’s life. Globalization has enabled this industry to pick up trends from the west and adapt to the Indian population and mindset. Indicative of a consistent push to create a ‘globalised’ consuming middle class and a new urban environment, multiplex culture is here to stay and only evolve and become inevitable part of the Indian audience’s life.

 

Cinepolis is a Mexican chain of movie theaters. Cinepolis is having the Largest Cinepolis Megaplex in Pune with 15 screens and another Megaplex at Viviana Mall Thane with 14 screens with IMAX, 4DX, Dolby Atmos Cinepolis also has its sub-brand in India known as Cinemastar it was opened in the year December 2010 in Thane. Cinepolis is already operating in India , Pune, Bangalore, Patna, Ahmedabad, Surat, Bhopal, Ludhiana, Mangalore, Jaipur, Hyderabad, Hubli,Thane, Vijayawada and Mumbai. It is also scheduled to open in Guwahati, Vadodara, Ahmedabad , Surat , Kochi, Nagpur and Ghaziabad.

 

Cinepolis in Magnet Mall Bhandup is an exquisite 6 screen multiplex theatre that brings to the audience great movie watching experience with great seats, great sound and comfort.  They house great food outlets to make the experience complete and enjoyable. It has the best amenities and great corporate offers. They also have a membership called club Cinepolis. Cinepolis customer loyalty program In Club Cinepolis, they reward their loyal customers with various offers and promotions from time to time. This 6 screen theatre runs Hindi, English as well as regional films. Since Magnet Mall is already a popular shopping and food destination for many, Cinepolis too benefits from the popularity of the mall and enjoys great footfall of movie lovers.

 

 At present, as much as 65% of the total box office collections in the country come from non metros. Today multiplexes not only remain in metropolitan cities but have started spreading their wings in other cities in the nation. (Fame multiplexes), Fun Multiplex (of Essel group) and Cinemax India too have ventured to small towns across the country from Darjeeling to Mangalore to Ghaziabad to Pimpri to Pune to Panipat to Allahabad to Indore to Latur to Agra to Thane to Lucknow to Hyderabad to Nasik to Jaipur to Visakhapatnam. PVR, which raised almost Rs 128 crore last December through its initial public offering, has gone for a new brand, PVR Talkies, to foray into smaller places. PVR Talkies plans to enter 70 cities including Khanna, Jalandhar, Amritsar and Moradabad over the next three-to-five years. These multiplexes have raised the bar of modern movie watching.

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